Identity Design

As a young designer I had the privilege to work on an identity project for Providence College. This was a year-long project that stemmed from the need for the college to have an identity outside of their athletics mark. The project involved intensive research and interviewing of students, alumni and peers. I designed several concepts that were vetted before a panel of key stakeholders. The final design was implemented campus-wide, and a graphic style guide was developed to ensure consistency of the brand.